Customers expect instant gratification when they shop. That’s why many people prefer shopping in a physical store. They can find what they’re looking for, make a purchase, and carry it along. However, the pandemic has made this type of shopping experience more difficult to provide. As a result, many physical retailers, small and large, have …
Retail in India is booming. The Indian retail business is expected to grow to $1 trillion by 2025, up from $750 billion in 2020. As the pandemic has accelerated the use of digital channels for shopping by Indian customers, direct-to-consumer (D2C) brands have grown tremendously. In direct-to-consumer marketing, corporates can create their products and sell them directly to …
In the FMCG industry, the competition is fierce. As a result of consumers’ high expectations, the focus remains on delivering products efficiently to the market. The availability of products at relevant channels and the best FMCG warehouse practices have become important competitive differentiators. Also, the FMCG industry has a minimal margin for error due to …