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Gati Express and Supply Chain CEO on integrated fulfilment logistics and its impact on customer experience

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In today’s hyper-competitive market landscape, where customer experience reigns supreme, businesses are recognising the pivotal role that fulfilment logistics plays as a key growth driver and differentiator. This facet of logistics operations, encompassing the seamless and timely delivery of products to consumers, has undergone a transformative shift catalysed by data-driven technologies and the advent of dark stores.

The growth of integrated fulfilment logistics

An emerging trend within the manufacturing industry and e-commerce sector is the adoption of integrated fulfilment logistics. This entails the consolidation of logistics services under one dedicated partner, leveraging an integrated approach that encompasses the entire fulfilment cycle. From first-mile transportation to last-mile delivery and warehousing, this holistic strategy allows companies to streamline operations, reduce costs, and enhance overall efficiency.